Continuous Backup and Ransomware
How Continuous Backup Can Help You Survive a Ransomware Attack
With ransomware attacks on the rise, organizations need a plan to cope with the three major problems these attacks create: data loss, downtime, and cost. Fortunately, not all businesses will be doomed to suffer these consequences. Those that have adopted a business continuity strategy that leverages continuous backup are less likely to suffer any of the headline-making consequences that befall unprepared businesses. Unfortunately, available data suggests that few businesses are fully prepared to recover from a ransomware attack. One analysis found that 58% of businesses aren’t prepared for a data loss.
If your business is either unprepared with no strategy or underprepared with a strategy that may not be ideal, you should consider implementing or reevaluating your backup strategy.
Why? Read on to see how your business might be affected with and without a strategic backup plan.
Impact on Downtime:
Without a Backup Strategy: When a ransomware attack hits, business stops. Team members may be unable to access important files on their machines and customers may be unable to access data they have stored with you. While employees sit idle and customers complain on social media, your team must scramble to determine the best course of action, potentially accumulating several hours of downtime (or longer).
With a Backup Strategy: A hybrid cloud environment allows you to maintain short recovery time objectives (RTOs). If your backup strategy also involves continuous backup and failover for critical files, you’ll be able to quickly wipe all of the infected machines and resume business as usual with only a minor interruption. Employees will be able to resume their work and far fewer customers will be affected.
Impact on Data Loss:
With a Backup Strategy: When thieves steal your data, there’s no guarantee you’ll get it back – even if you pay the ransom. From the moment you learn of the ransomware attack, each and every critical file is at risk of never being seen again.
Without a Backup Strategy: When your data is backed up to a point that is disconnected from individual machines, ransomware thieves will be less likely to access it and you won’t need to worry about how you’ll recover it – you’ll simply restore to the previous version. Advanced backup technologies such as continuous backup also allow you to be extremely granular with your backups and restore your files to the precise second before the ransomware attack was initiated, thereby preserving the work that was done on the day of the attack and allowing you to meet aggressive recovery time objectives (RTOs).
Impact on Cost:
Without a Backup Strategy: When a ransomware attack begins, the cost starts accumulating quickly. A study conducted by IDC found that $250,000 is the cost-per-hour for downtime at many organizations. The direct cost of the outage can also be compounded by the indirect cost of reputational loss as customers complain on social media – and prospects decline to work with you.
With a Backup Strategy: When you are able to restore your files in minutes instead of hours or days, not only do you avoid the massive cost associated with lengthy outages but you also avoid the need to pay the thieves the funds they have asked for. Employees and customers can continue working soon after the attack, reducing both lost work hours as well as the cost associated with reputational damage – and reducing the likelihood of shutting down to nearly zero.
IPR Secure specializes in building customized backup strategies for businesses with a diverse array of complex data management challenges that affect business outcomes, including ransomware. To learn more, contact us.