From this website to our marketing collateral and everywhere in between, you may have noticed that IPR has a fresh new look and feel. It’s part of a comprehensive effort to redefine IPR’s brand and implement an aggressive marketing strategy to help spread the word about all the company has to offer.
The new branding and marketing campaign is spearheaded by Global Sales and Marketing EVP David McLaughlin, who joined our team in July 2013. Dave has hired Creative Director Mario Juliana to develop and launch the new global brand, which includes the signature logo you see on these pages, as well as completely reimagined marketing materials, sales collateral, social media presence, and more. We launched this fully redesigned website with the help of our partners at BC Network Media.
The new branding and marketing strategy includes development of four main categories to capture and communicate IPR’s complete range of solutions: cloud services, colocation sites, disaster recovery, and managed services. Within this framework, we plan to showcase to current and prospective clients the ways in which IPR provides clear solutions to the complex IT challenges facing companies today in every industry. Throughout, look for our new Select, Connect, Secure icon highlighting the creative and flexible ways IPR can combine any or all of our individual services to craft carefully tailored solutions to meet each client’s individual needs.
We hope you are as excited as we are to watch IPR’s story unfold.